Are You Ready to Join The Fight?

These days, being a car dealer is rough. The government keeps piling on regulations and red tape. Customers want every car below invoice. The media has convinced the public that you're ripping people off. It seems impossible to find good help that you can trust. Rising fuel prices, dwindling used car supplies, technology-forced "transparency," an endless maze of new high-tech tools that, for the most part, seem to slow things down rather than speed things up... it all makes this business less fun, less rewarding, less fulfilling, less lucrative and less interesting than ever before.

middlemen who extract profit without adding value. If they had their druthers, people would buy cars from a Website (maybe it would be called www.carmazon.com). There would be free two-day shipping, financing arranged through Visa and virtual test drives. Then nine out of 10 dealers could take a hike, and the sole survivor could stay open merely as a service station.

It's a regular wild-west stagecoach holdup. Or perhaps like a terrifying scene from an H.G. Wells book where towering three-legged "fighting-machines" descend from the heavens and start shooting the place up.

These are the Profit Snatchers. And they're coming for you.

Actually, many of them are already here, living in and among us, posing as your friends and "partners," showing up at stores with donuts, glad handing and acting like they care. They don't.

But you already know that.

All this has been neatly disguised as "value pricing" or "one price" or "transparency." This slop is being peddled to unsuspecting dealers who know there must be a better way, who desperately want to sell more cars.

Dealers are being persuaded to believe the only way to sell cars these days is to offer a low price. Often, the lowest price. Dealers, generally speaking, believe the car business is about merchandising vehicles (taking pictures, displaying inventory, pricing competitively, buying low). Simply put, that is a lousy, lame and broken model that's being pushed on you by the Snatchers.

"But why oh why would they steer me wrong?"

Consider this: The Profit Snatchers make money when you buy cars or pay for services. Not when you sell cars for a profit. They believe that the lower your prices are, the more cars you'll sell. Who cares about your profit? Not them. Best-case scenario for them is for you to sell the cars at dead cost and figure out how to make money some other way. The last thing they want is for your profit to stand in the way of a sale.

Consider this, as well: The gear heads don't understand the business, but they want to poach the business for some easy money. The car business is a huge business, and the private equity firms that back these tech companies want a piece of your bounty. Nothing wrong with that — as long as they add value and help make your life better or easier or make the business run more smoothly. Too many of these firms, however, are only out to use technology to disrupt the business.

Terrifyingly (ironically and comically, too), many dealers have decided to break rank and side with the Snatchers. They've been brainwashed, possessed and are actually hastening the destruction of the business, including the eradication of their own dealership. There's only one force strong enough to compel someone to willingly act in a way that will bring about their own demise: fear.

Take the case of the man who spent 127 hours caught under an 800-pound boulder at the bottom of a canyon. He cut off his own arm because there appeared to be no other option, and in his situation, there wasn't. But what about your situation?

after another, dealers look around and see that everyone else is apparently cutting their prices, shrinking their margins and offering cars for zero profit (hoping to make it up on the backend or in future service business). So they do it, too.

Do you believe there's no other way out? Or are you still hoping that things will go back to being the way they were, and that the Profit Snatchers will head back to their home planet? Sorry to bear such bad news, but the Profit Snatchers are here to stay. And they're out for blood. Frankly, staying in the business of selling cars with all this going on is crazy. Stark-raving-paddedwhite- room-one-flew-over-the-cuckoo's-nest crazy.

So what about your options? Is cutting your prices (amputation) the only way out of this mess?

Truth be told, there is another option, but it's not well-suited for most ordinary dealers. In fact, a lot of dealers probably should just cut their prices and hang onto the life raft for as long as they can. Realistically, you can probably survive that way (but certainly not thrive) for another 10 or 20 years. And for you, that may be enough. Maybe you can at least survive between now and then off the scraps left by the "below invoice" mooches and whatever profit the Snatchers deem appropriate for you to make in any given year. Hopefully nobody will come up with some new Website where dealers offer to pay customers to take the cars. As long as they don't do that, you should be OK for a while.

can show you how to not just survive this battle but come out better, stronger and richer than you could ever imagine. And not just financially rich(er), but personally rich(er) as well.

The invasion may be underway, but the war is not over. Let the Profit Snatchers gobble up the weak, meek and lame, and let's get busy building a new car dealership business where dealers are heroes, the business is fun and profit is naturally and abundantly earned by dealers who provide real value, not just low prices.

The future of the car business is yours to create. We, along with our vast network of like-minded dealers, are here to help you and support you and share our unique methods for transforming your business and building a profitable dealership that will sustain far into the future.

To request your FREE COPY of this revealing, results-generating book Invasion of the Profit Snatchers, please complete the form on the right and your FREE COPY will be on its way to you. Or call 1-855-558-5599 and ask for Becky.